Vyntage Horology: Strata

Context

The campaign explored the relationship between heritage, horology and racing culture.

Creative Story

The narrative connected generations through a father-and-son story. The childhood story centered around horses and the relationship between father and son.

As the son grows older, his relationship with speed evolves toward a Ford Mustang while retaining his emotional connection to the horse.

The contrast between horse racing and automotive culture supported the racing identity and heritage of the timepiece.

My Role

I co-developed the concept, providing the agency with direction around campaign vibe, the history of the timepiece, the target theme and the core storytelling idea. The agency developed the detailed creative treatment, which I then adapted and refined through feedback and brand coordination.

• Photographer selection
• Location selection and approval
• Talent direction
• Budget management
• Brand approvals
• Final imagery approval
• Onsite production
• Timepiece positioning
• Solving immediate production issues

Production Challenge

Production required securing a horse, a Ford Mustang, an appropriate location and relevant props.

I was onsite and responded to production issues, including broken props and adjustments to model and timepiece positioning.

Distribution

• Social media
• Digital campaigns
• OOH