02
Luxury Horology / Product Launch / 2025
Oris x Ahmed Seddiqi75th Anniversary Timepiece
A launch campaign for the Oris x Ahmed Seddiqi 75th Anniversary timepiece, built around sand, beach and a maritime atmosphere.
My Role
Product Launch · Campaign Concept · Creative Agency Collaboration · Execution Coordination
- Company
- Seddiqi Holding
- Year
- 2025
- Category
- Luxury Horology / Product Launch
Context
A launch campaign for the Oris x Ahmed Seddiqi 75th Anniversary timepiece.
Creative Approach
I have provided the overall concept and story direction. The visual direction connected the character of the timepiece to sand, beach and a maritime, coastal atmosphere.
Production took place aboard a large boat with beach-inspired styling.
Challenge
Finding the right location capable of delivering the intended environment.
My Role
- Campaign concept and story direction
- Creative-agency collaboration
- Production-direction contribution
- Execution coordination
Distribution
- Social media
Visual Gallery
Film
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