Luxury Horology / Creative Production
Vyntage Horology: Monograph Pumpkyn
A racing-inspired timepiece photographed in the desert, with a visual direction combining motorsport cues and luxury.
My Role
Creative Production · Concept Development · Agency Direction
- Company
- Seddiqi Holding
- Category
- Luxury Horology / Creative Production
Context
A striking evolution of the brand’s signature chronograph line, the Monograph Pumpkyn brings together technical precision, individuality, and a strong sense of motion. Crafted in lightweight Grade 5 Titanium with a glass beadblasted finish, its warm orange sapphire dial and polished silvered Hindi numerals give the timepiece a bold visual identity. Inspired by its sporty character, we translated that sense of speed and performance into the campaign, using the open desert as the setting to create a raw, dynamic contrast between luxury, movement, and the freedom of the road.
- Racing-inspired timepiece
- Photographed in the desert
- Visual direction combined motorsport cues with luxury
My Role
Prior to the Shoot
I worked closely with the agency to shape the concept and creative direction, negotiated the production budget, and acted as the link between the agency and senior management, making sure feedback was translated into a clear direction before production began.
During the Shoot
I was onsite throughout the production, working closely with the agency and production team, giving direct feedback on the creative direction, compositions, product positioning, and how the overall story was coming to life.
Post Shoot
My involvement continued through editing and launch, providing feedback on the final content, coordinating with the PR team on press communication, and building the social media launch plan to introduce the timepiece and campaign across our channels.
Visual Gallery
Film
Next Project