Brand Experience / Luxury Horology / 2025

Dubai Watch Week 2025

Brand marketing coordination across approximately 20 brands within my portfolio throughout Dubai Watch Week 2025.

My Role

Brand Coordination · Content & Social Coordination · PR Coordination · Onsite Support

Company: Seddiqi Holding
Year: 2025
Location: Dubai, UAE
Category: Brand Experience / Luxury Horology

Context

Founded in 2015 by Ahmed Seddiqi, Dubai Watch Week celebrates the creative confluence and undercurrents of the luxury watch industry highlighting the people, community, tradition and innovation in the market. Creating satellite events and its biennial hero event in Dubai, Dubai Watch Week is a movement that supports initiatives with similar values, bridges communities and creates unique opportunities for networking and creative exchange.

MY ROLE: I SUPPORTED BRAND MARKETING COORDINATION ACROSS APPROXIMATELY 20 BRANDS WITHIN HIS PORTFOLIO DURING DUBAI WATCH WEEK 2025, ATTENDING AND WORKING THROUGHOUT THE EVENT.

Participating-brand coordination
Asset coordination
Photoshoot coordination
Product and watch requirements
Onsite brand assistance
Marketing-opportunity coordination
Booth and boutique support
Guest-experience support
Creative coordination with brands and the DWW team
Content coordination
Social coordination
PR coordination with the Seddiqi PR team and brands
Interview coordination
Brand-principal support
Product presentation with Brand Management
Support to retail teams

Portfolio Context

Examples of maisons within my broader brand portfolio: H. Moser & Cie., Hublot, Gerald Charles, Urwerk, Vyntage Horology, Rexhep Rexhepi, Greubel Forsey, Daniel Roth, Gerald Genta.

Visual Gallery