Hublot Loves Summer

Context

On June 20th, 2026, we brought Hublot Loves Summer 2026 to the Mall of the Emirates boutique, transforming the space into a playful summer escape inspired by the bold visual world of the Summer Tour 2026.

Colour, shape, and interactive elements came together to create an environment where guests could explore the latest Hublot Summer Collection in a more engaging and unexpected way.

VIP clients, collectors, VICs, and influencers were invited to experience the boutique through a personalized fan atelier, summer refreshments, live DJ entertainment, and curated hospitality, a vibrant space that celebrated summer, creativity, and individuality, while encouraging guests to explore, interact, and experience Hublot’s bold and playful personality.

Objective

• Showcase the Hublot Loves Summer collection in an immersive environment.
• Reinforce Hublot's DNA of boldness, innovation, luxury, and performance.
• Position Hublot as the ultimate summer lifestyle watch brand.
• Create meaningful engagement with VIP clients and collectors.
• Generate premium content and social visibility.
• Strengthen relationships with key stakeholders and potential customers.

My Role

I coordinated with the agency and brand, adapting and developing the established concept.

• Agency coordination
• Brand coordination
• F&B selection
• DJ coordination
• Customer journey
• Vendor negotiation
• Retail-team coordination
• Client experience
• Onsite execution
• Photography oversight
• Event-detail management