Luxury Experiential Marketing / 2026
Hublot x Home BakeryBoutique Roadshow
A boutique roadshow introducing VICs to new Hublot collections through a specially developed s'more cake experience with Home Bakery.
My Role
Experiential Marketing · F&B Experience · Retail Coordination
- Company
- Seddiqi Holding
- Year
- 2026
- Location
- Mall of the Emirates · The Dubai Mall · The Galleria Al Maryah Island
- Category
- Luxury Experiential Marketing
Objective
Introduce VICs to new Hublot collections through a boutique roadshow featuring a specially developed s'more cake experience with Home Bakery.
Approximately 20 guests per boutique across three locations.
My Role
I worked on bringing the Hublot Novelties Roadshow to life across Dubai Mall, The Galleria Abu Dhabi, and Mall of the Emirates. From coordinating with Hublot, the agency, and our retail teams to shaping the guest journey and overall experience, my focus was on creating a relaxed setting where VICs, collectors, and clients could discover the W&W Novelties 2026 collection. Home Bakery joined the experience as our F&B partner, adding a lifestyle touch that made the activation feel more engaging and personal beyond the product.
- Agency coordination
- Brand coordination
- F&B experience
- Customer journey
- Vendor negotiation
- Retail coordination
- Client experience
- Photography oversight
- Onsite execution
Visual Gallery
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