Hublot x Hoof : Ramadan In-Boutique Activation

Concept

Create a Ramadan coffee-gathering experience inviting existing clients and passers-by into Hublot boutiques.

The Hublot x Hoof collaboration was activated across boutiques in The Dubai Mall, Mall of the Emirates, and Galleria Mall from 25 February to 10 March 2026.  Complimentary specialty coffee was served daily after Iftar, creating an inviting atmosphere that supported deeper client engagement, particularly with VIPs. The initiative enhanced the in-boutique experience by increasing dwell time and encouraging longer visits. The partnership also strengthened brand positioning by aligning Hublot with a local lifestyle brand recognized for quality and craftsmanship, adding value to the Ramadan customer journey.

My Role

• Initial concept
• Agency coordination
• Brand coordination
• F&B
• Customer journey
• Vendor negotiation
• Retail coordination
• Client experience
• Photography oversight
• Activation-detail management