I work between brand thinking and execution.

I’ve built my career across e commerce, fashion retail, and luxury horology, which has given me the opportunity to experience marketing from very different perspectives.

I started at 6thStreet, working across brand partnerships, influencer marketing, digital campaigns, and private label product launches. From there, I moved to Apparel Group, where I worked across brands including Dune London, Nine West, Naturalizer, Hush Puppies, and TOMS, managing campaigns, events, influencer collaborations, and retail marketing across the region.

Today, at Seddiqi Holding, my focus has shifted into the world of luxury horology, working closely with maisons, creative agencies, and internal teams on product launches, digital campaigns, creative productions, boutique activations, and client experiences.

Across all three chapters, what I enjoy most is bringing an idea to life, taking it from the initial concept, working through the creative and execution, and seeing how people ultimately experience and engage with it.