Career
Experience
Luxury horology and client experiences at Seddiqi Holding, integrated fashion retail marketing at Apparel Group, and e-commerce, product launches and brand partnerships at 6thStreet.com.
June 2025 — Present
Seddiqi Holding
Marketing Executive
Dubai, UAE
Seddiqi Holding is the Middle East's leading luxury watch and jewellery retailer, representing the world's finest maisons across the UAE and shaping the region's high-horology culture through Dubai Watch Week and landmark boutique experiences.
Focus
- Luxury and high-horology marketing
- Maison coordination
- Product-launch content
- Digital campaign coordination
- Boutique marketing
- Client activations
- Dubai Watch Week
- Agency management
- Brand principals
- Reporting
January 2024 — June 2025
Apparel Group
Assistant Marketing Manager
Dubai, UAE
Apparel Group is a Dubai-based, globally recognised fashion and lifestyle retailer operating more than 85 brands and 2,200 stores across the GCC, with a portfolio that spans footwear, accessories and ready-to-wear.
Brands
Dune London · Nine West · Naturalizer · Hush Puppies · TOMS
Markets
UAE, KSA, Lebanon
Focus
- Integrated marketing
- Influencers
- Digital
- Events
- Retail
- Media partnerships
- Campaign execution
June 2021 — December 2023
6thStreet.com
Marketing Specialist
Dubai, UAE
6thStreet.com is a fast-growing GCC fashion e-commerce platform bringing together hundreds of global and local brands, built around discovery-driven shopping, trend-led campaigns and digital-first retail.
Focus
- E-commerce
- Brand partnerships
- Product launches
- Influencer marketing
- CRM
- Digital marketing
- Events
- Analytics
115+ brand client accounts managed during the period.
Selected Impact
- 15+
- Product Launch Photoshoots
- 7
- Creative Agencies Coordinated
- 115+
- Brand Client Accounts Managed
- 150
- Influencers Hosted Across Apparel Group Campaigns & Events
- AED 1M
- Aura Revenue