Integrated Campaign / Influencer Marketing / Experiential / 2022 – 2023
Ramadanwith6th2022 → 2023
A Ramadan campaign platform that evolved across two years, from a family-centered gathering to a Dawn to Dusk campaign narrative.
My Role
Influencer Marketing · Campaign Production · Event Execution · Gifting
- Company
- 6thStreet
- Year
- 2022 – 2023
- Category
- Integrated Campaign / Influencer Marketing / Experiential
Campaign Timeline
Concept: Dawn to Dusk
Show looks for the whole family across different Ramadan moments. The campaign featured Dr. Kholood and her husband.
Photography and content used an Arabic-inspired environment to reinforce the Ramadan atmosphere.
My Role
I participated in production of the pre-event campaign.
- Influencer selection
- Gifting
- Event ideation support
- Event execution support
- Influencer experience
- Campaign-production involvement
- Photographer and videographer coordination
- Collection showcasing
- Social-content coordination
Film
Concept
Create a family-centered Ramadan atmosphere around being surrounded by loved ones, while demonstrating the breadth of products available through 6thStreet, from tableware to footwear.
The event was executed in-house. Pre-event campaign videos featured influencers highlighting the Ramadan campaign. I secured Mai Ibrahim as one of the campaign faces.
My Role
I selected invitees for the wider team and developed the reasoning around why each influencer should attend.
- Gifting
- Influencer invitations
- Influencer-selection strategy
- Event execution support
- Event ideation support
- Influencer experience
- New-collection showcasing
- Social-coverage coordination
- Campaign-production involvement
- Photographer and videographer coordination
Film
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