Integrated Campaign / 2025

Naturalizer: Ramadan Preview 2025

A Ramadan campaign photographed in Morocco, extended into events across KSA and the UAE with editorial coordination.

My Role

Integrated Campaign · Remote Shoot Management · Media Coordination · Event Coordination

Company: Apparel Group
Year: 2025
Location: Morocco shoot · Events in KSA and UAE
Category: Integrated Campaign

Context

Naturalizer x Grazia Magazine

For Naturalizer, another key brand under Apparel Group, we wanted to create an event that captured the grace and timeless beauty of the brand’s Ramadan collection. Working closely with Grazia Magazine, my team and I developed a concept that blended luxury, nostalgia, and femininity, a vision brought to life at the stunning Bab Al Shams Hotel.

Unveiling the ‘Soft Luxe Nostalgia’ Ramadan Collection

The event was an intimate yet high impact gathering, attended by key media figures, influencers, and fashion enthusiasts. Guests were welcomed into a serene setting, where every detail, from the décor to the soft, neutral color palette, echoed the essence of Naturalizer’s ‘Soft Luxe Nostalgia’ collection.

Guest Experience

Our team worked meticulously to ensure that every guest interaction reinforced the brand’s commitment to both comfort and elegance. The collection featured a stunning range of sandals, flats, and kitten heels, designed to complement the festive Ramadan season.

A Meaningful Fashion Experience

This event was another shining example of Apparel Group’s dedication to curating meaningful fashion experiences, helping brands like Naturalizer deepen their presence in the region.