Product Development / Commercial Launch
Aura by Abeer Al Youssefi
A private-label fragrance launch developed from product concept and market testing through launch strategy, CRM, operations and commercial reporting.
My Role
Product Development · Launch Strategy · CRM · Operations · Commercial Reporting
- Company
- 6thStreet Private Label
- Category
- Product Development / Commercial Launch
Context
6thStreet's private-label operation developed products with creators from concept through to the end customer. Aura was an all-over spray developed for influencer Abeer Al Youssefi.
Product Idea
An all-over spray combining French fragrance character with a touch of oud, developed for an audience with a strong Emirati customer base.
My Role
I owned the launch operation across:
- Influencer social-growth support
- Fragrance selection
- Bottle selection
- Branding and brand elements
- Designer coordination
- Mockups
- Influencer approvals
- Market testing
- Follower, family and friend feedback
- Marketing strategy
- Launch date and time
- Application readiness
- Order-volume preparation
- Stock readiness
- Customer-service coordination
- Sales reporting
- Management reporting
- Photoshoot
- Influencer coordination
- CRM
Execution
Snapchat was the primary sales-driving channel. CRM was used to notify previous purchasers about restock availability.
Outcome
AED 1M total revenue. The initial stock sold out in approximately 15 hours, followed by three restocks of approximately 1,000 pieces each.
Selected Figures
- AED 1M
- Total Revenue
- ~15 hrs
- Initial Sell-Out
- 3
- Restocks
- 1,000
- Pieces Per Restock
Visual Gallery
Film
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