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Product Collaboration / Commercial Marketing
Mai Ibrahim x InglotFlower Studio
A makeup palette launched in collaboration with Inglot and supported by a masterclass, later complemented by a makeup box.
My Role
Product Collaboration · Launch Planning · Influencer Management · CRM
- Company
- 6thStreet Private Label
- Category
- Product Collaboration / Commercial Marketing
Context
A product collaboration involving Mai Ibrahim and Inglot. The makeup palette launched in collaboration with Inglot and was supported by a masterclass.
A makeup box was later introduced to complement the product proposition and accommodate a wider makeup collection.
My Role
- Palette shade selection with Mai Ibrahim and Inglot
- Branding and brand elements
- Designer coordination
- Mockups
- Influencer approvals
- Market testing
- Launch planning
- Application and order readiness
- Stock coordination
- Customer-service coordination
- Sales reporting
- Marketing strategy
- Photoshoot management
- Influencer management
- CRM and restock communication
Channels
- Snapchat
Visual Gallery
Film
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