Dune London: Ramadan Edit 2025

Concept

A seated luxury Ramadan dinner celebrating the new collection.

Dune London x Harper's Bazaar Arabia: A Tale of Two Exclusive Events Scott's Restaurant, Riyadh, KSA – British Elegance Meets Middle Eastern Sophistication Bringing the refined aesthetic of Dune London, one of Apparel Group’s premier brands, to Riyadh, we partnered with Harper’s Bazaar Arabia to create an exclusive evening at Scott’s Restaurant. This was no ordinary event, it was an intimate affair where fashion met fine dining, carefully crafted to align with the brand’s premium positioning. My team and I worked closely with Harper’s Bazaar Arabia to ensure every element, from the venue selection to the personalized invitations, reflected the brand’s ethos. The event welcomed some of Saudi’s most influential fashion personalities, VIP guests, and key media representatives, offering them a first-hand look at Dune London’s Ramadan Edit, a collection that seamlessly blended British craftsmanship with Middle Eastern influences.

A highlight of the evening was the presence of Dune London’s Editorial Manager, Amber Graafland, who flew in from the UK to personally walk guests through the collection. It was a moment that reinforced Apparel Group’s dedication to curating exceptional brand experiences, and seeing our efforts come to life in such an elegant setting was a proud achievement.

Following the success in Riyadh, we brought the same level of refinement to Dubai with another Dune London x Harper’s Bazaar Arabia event at The Lana Downtown. The energy in Dubai was electric, as the event brought together fashion editors, influencers, and industry insiders for an exclusive showcase. From the carefully curated guest experience to the luxurious ambiance of The Lana, our goal was to create a moment where guests could truly immerse themselves in the Dune London brand. As part of Apparel Group’s continued growth in the region, events like these play a crucial role in strengthening brand affinity and deepening our connections with influential voices in fashion.

My Role

I have adapted and developed the concept with the team and agency.

• Influencer management
• Guest seating and experience
• Ensuring creators showcased the collection
• Event execution with the team
• Music and vibe oversight
• Harper's Bazaar Arabia coordination
• Event-content coordination

Media Partnership

Harper's Bazaar Arabia was an editorial and event partner.

• Pricing negotiations
• Influencer coordination
• Event creative coordination
• Ensuring key highlights were captured for digital and editorial coverage